Bank Leader

Luiz Carlos Trabuco Rises Straight To The Top Of Brazilian Finance

Over the last few decades, it has become increasingly uncommon to hear of success stories where the protagonist was able to transcend class restrictions, rising to the very heights of social rank and wealth. But the story of Bradesco CEO Luiz Carlos Trabuco is one such example. After graduating from high school in 1969, Luiz Carlos Trabuco struck out, searching for a means of employement, which would hopefully provide him with enough money to be able to put himself through college. Trabuco had no job experience but was intent on being one of the first people in his family to attend college and make something of himself. He saw a help wanted sign on the branch of a small local bank in the small town of Marilia, Sao Paulo, where he had grown up. When he went in for an interview, he was surprised to be hired on the spot….